SUMMARY OF SKILLS AND QUALIFICATIONS
Operating Systems │ Windows Vista • Windows 7• Windows 8 • Mac OS X
Applications │ MS Office: Word • Excel • PowerPoint • Access • Outlook
Other│ Video Editing • Bandpage • Twitter/Facebook/YouTube/Google Analytics • WordPress • Bandzoogle
Social Media│ LinkedIn • Facebook • Twitter • Instagram • Pinterest • Snapchat
Languages │ English│Spoken & Written • French│Spoken & Written
EDUCATION
Concordia University, Montreal, QC – Bachelor of Commerce – Double Major Marketing & Management (2018)
-Member of the Institute for Co-operative Education
-Dean’s List with a final GPA of 3.91
Relevant courses: Marketing Management, Market Research, E-Marketing
Transcontinental Entrance Scholarship in Business (Aug. 2015)
Le Château Stores Scholarship (Nov. 2017)
Champlain College, St-Lambert, QC – DEC in Social Sciences: Commerce (May 2015)
New York University, New York, NY – “What Makes a Star?” Specialization (July 2013)
EXPERIENCE
Field Manager| mosaic (November 2019 – Present) Montreal, QC
-Project management throughout the course of each project’s duration (follow ups with suppliers, supplier visits, invoice payment, communicate with retailers, create critical paths/workback schedules, prepare & lead weekly client presentations, daily SCRUM meetings with internal team, oversee all aspects of the project etc.)
-Problem solve through finding creative ways to work around logistical constraints
-Be the liaison with the client, other agencies and partners involved
-Leverage internal teams & expertise to bring projects to life (Creative, Talent Acquisition, Measurements & Insights etc.)
-Delegate & oversee a team
-Manage & motivate a team of 20+ brand ambassadors
-Create & conduct group interviews to find top notch brand ambassadors for our events
-Prepare training decks & lead trainings (2 days)
-Prepare decks for client meetings
-Prepare quantitative & qualitative reports & present to client
-Lead or assist in client presentations/pitches
-Client relationship management
-Brief writing
-All other related tasks
Experiential & Shopper Marketing Coordinator| mosaic (April – Nov. 2019) Montreal, QC
-Project management throughout the course of each project’s duration (follow up with suppliers, communicate with retailers, create critical paths/workback schedules, weekly client presentations etc.)
-Prepare decks for client meetings
-Lead or assist in client presentations/pitches
-Client relationship management
-Brief writing
-Book in-store demos/samplings
-Go in field to analyze opportunities and what is currently on the market
-Be the liaison between the client and the RACJ (Quebec Régie) for publicity approval and contest registration
-Msc. research
-All other related tasks
Marketing Intern| evenko (January-April 2018) Montreal, QC
-Grassroots marketing
-Updating marketing settlements for upcoming evenko promoted shows
-Newsletter copy writing
-Tracking of tickets to be mailed to promotional partners
Digital Marketing Intern| Universal Music Canada (May-Aug. 2017) Toronto, ON
-Copy writing for social posts & blogs (music/lifestyle content) on the brand’s official website
-Live coverage of events via the brand’s social platforms (Facebook, Twitter, Instagram, Snapchat)
-Data collection (week on week social growth)
-Contesting coordination and winner contacting
Remote Sub-Contractor| Black Box Media Inc. (Jan.-May 2017)
-Influencer campaigns (YouTube, Instagram, Musical.ly, Twitter, Facebook)
-Data gathering & report generation (weekly social reports for clients using Sprout Social and Piktochart)
Digital Marketing Intern| Black Box Media Inc. (Sept.-Nov. 2016) Los Angeles, CA
-Influencer campaigns (YouTube, Instagram, Musical.ly, Twitter, Facebook)
-Data analysis & report generation (weekly social reports for clients using Sprout Social and Piktochart)
-Short form copywriting
-Execution of email marketing campaigns (distributed through MailChimp)
-Digital marketing strategy and execution (for artists and their upcoming projects/releases)
Brand Manager for Frankie Zulferino (Feb. 2013 – Sept. 2016)
-Performance & meet and greet bookings
-Press coverage on RyanSeacrest.com, Canada’s #1 Teen Magazine Faze, Dream Teen Magazine among other blogs, newspapers and websites
– Social media management (Facebook, Twitter, Instagram, website)
– College radio airplay & television interviews
– Sponsorship opportunities
– Notice from talk show producers, music industry related individuals (Charlie Walk, Rodney Jerkins, Katy Perry etc)
OTHER EXPERIENCE
Tutoring (Sept. 2013-Present) – Greater Montreal Area, QC
– Aiding high school students with mathematics
Customer Service Representative| Florale (May 2015-Jan. 2019) – Montreal, QC
– Over-the-phone order taking
– Assisting customers with their questions/concerns
Teaching Assistant | Concordia University (Sept. 2017-Dec. 2018) – Montreal, QC
– Exam corrections for the E-marketing course during the Fall 2017, Winter 2018 and Fall 2018 semesters
EXTRA-CURRICULAR ACTIVITIES
VIP Check-In Assistant
Shawn Mendes: Illuminate World Tour – August 2017, Toronto, ON
Romeo Santos: Golden Tour – March 2018, Montreal, QC
Demi Lovato: Tell Me You Love Me Tour – March 2018, Montreal, QC
Why Don’t We: The Invitation Tour – April 2018, Montreal, QC
Luis Miguel: Mexico Por Siempre Tour – June 2018, Montreal, QC
2017 & 2018 iHeartRadio Much Music Video Awards (June) – Toronto, ON
Worked the green rooms – four intensive days of catering to the performers/presenters present for rehearsals and the live show
Alumni Matters: Graduation Transition Conference (March 2017) – Montreal, QC
The only undergraduate speaker at the conference, where I held a roundtable discussion regarding the music industry, networking, passion, determination, hard work, and risk-taking.
A Place Called Home’s Gala for the Children (Nov. 2016) – Los Angeles, CA
Guest and donor relations + attended the gala, where Julie Pilat (Head at Apple Music/Beats 1) was honored.
City of Hope’s Spirit of Life Gala (Nov. 2016) – Los Angeles, CA
Guest and donor relations + attended the gala, where Joel Katz was honored.
Much Marketing Week (Jan. 2016) – Montreal, QC
Attended a conference looking at different components of marketing, with a focus on digital.
Entertainment Management Conference (Jan. 2016) – Montreal, QC
Attended a conference focusing on the arts, music, and film, and participated in an interactive workshop – my team came in 3rd place.
New Music Seminar (June 2014 & 2015) – New York, NY
Attended a seminar focusing on current music industry issues and topics.
Billboard Touring Conference & Awards (Nov. 2014) – New York, NY
Attended a conference and an award show focusing on the touring industry.
Musicians on Call 15th Anniversary Charity Event (Nov. 2014) – New York, NY
Attended an event celebrating Musicians on Call’s 15th anniversary and honoring the former Executive Vice-President of Republic Records, Charlie Walk (currently the President of Republic Group).
SPECIAL PROJECTS
Frankie Zulferino: A Star in the Making (June 2012 – May 2013)
Project Goal: To take on the role of booking agent, concert promoter and public relations agent for Frankie Zulferino, to see if having a career in the music industry is something I would like to seriously pursue
Outcome: Organized a promotional tour for Frankie in Montreal, set up and managed all aspects relating to his first headlining show, organized television, radio and magazine interviews.
– Got a perfect score on the project
Core competencies: Working under pressure, decision-making, research, organization
Contact email: giulianabevilacqua @ hotmail [dot com]